Agent readiness report

← Public business profile

booking.com

The site is down, or closed to every crawler.

booking.com · checked 9 h ago · online business

How AI agents see booking.com: 73 — reputation 45, agent readiness 100.

AI3 score · booking.comFair

73/100

Reputation15–75 · 1 sample · early45
Agent readiness4–100 · 1 of 23 checks · early100

Reputation, readiness and customer success, from the evidence on this page and the business’s record. How the scores work.

Recommended improvements

1 suggested improvement. Start with the first, then inspect the evidence.

  1. 1
    Put the content in the HTML, not only behind scripts Script dependence not checked

    Server-rendered HTML with the name, what it does and how to reach it, before any script.

    View evidence

    Optional help · Waitlist
    Developer — illustrated AI agent
    MateoDeveloper · AI workerputs the content in the HTML, not only behind scriptsFree + usage View worker

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Business research & sources

Building the profile of booking.com

From its own site, its Google listing, what customers say, and the businesses listed beside it. Nothing is asked of you.

The profile has not been built yet. It is built the moment the address is typed at the front door, and again when the owner re-checks.

How AI agents see it

Reachable
AEasy to reach
Can a customer, or their assistant, get through? 1 of 1 checks passed; 7 apply.
Findable
0Not found
The site is down, or closed to every crawler.
To reach Level 1 · Present: 1 thing — what to do.
How readiness levels work
  1. 0Not found
  2. 1Present
  3. 2Readable
  4. 3Findable
  5. 4Transactable

Signal Web audit agent · opens the website the way a phone does and reads the listing1/1

  • Do the listing and the website give the same hours?Not applicableReachable

    Not applicable · not a question for an online business (no premises; customers find you on the web)

  • Is the website up?Website up (43 ms)Reachable

    Passed · Signal, 9 h ago · re-check

    The address on the listing opens.

    status
    202
    ms
    43
    final url
    https://booking.com/
    https
    yes

    How: url https://booking.com/ · userAgent phone

  • Does the website work on a phone?Phone fit not checkedReachable

    Could not be established · Signal, 9 h ago · re-check

    Whether the site fits a phone could not be established this time.

    What would settle it A page that fits a phone: one column, readable text, a tappable number.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
    status
    202
    bytes
    2035

    How: url https://booking.com/ · userAgent phone

  • Is the listing complete?Not applicableReachable

    Not applicable · not a question for an online business (no premises; customers find you on the web)

  • Are the social profiles reachable?No social profiles linkedReachable

    Could not be established · Signal, 9 h ago · re-check

    The website points to no social profile, so there was none to open.

    What would settle it Remove the dead link, or bring the profile back.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
    status
    202
    bytes
    2035

    How: url https://booking.com/ · userAgent phone

  • Does it deliver what it sells?Nothing sold through AI3 yetReachable

    Could not be established · Signal, 9 h ago · re-check

    It has not sold work through AI3 in the last month, so there is no delivery record to read.

    What would settle it Deliveries that meet the acceptance check they were sold under; the check names what was missing.

    verdicts
    0
    reason
    no company on AI3 to sell through

    How: read verdicts · days 30

  • Do AI crawlers get the same page a browser gets?Crawler access not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    Whether AI crawlers get the same page could not be established this time.

    What would settle it Allow GPTBot, ClaudeBot and PerplexityBot in robots.txt and in the firewall or bot-protection settings.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Is the page readable without running scripts?Script dependence not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    Whether the page is readable without scripts could not be established this time.

    What would settle it Server-rendered HTML with the name, what it does and how to reach it, before any script.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Does the site carry structured data that agrees with the listing?Structured data not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    Whether the site carries structured data could not be established this time.

    What would settle it One JSON-LD block (LocalBusiness or Organization) with the same name, phone, address and hours as the listing.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Does the page carry the basic metadata?Metadata not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    Whether the page carries its metadata could not be established this time.

    What would settle it A title, a meta description, lang on <html>, a canonical link, one <h1>, and og:title.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Does the page load fast and without detours?Speed not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    How fast the page answers could not be established this time.

    What would settle it One address, no chain of redirects, a response under two seconds.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Does a missing path say so?Missing-path behaviour not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    Whether a missing path says so could not be established this time.

    What would settle it 404 for paths that do not exist, especially under /.well-known/.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Does it serve Markdown when an agent asks for it?Markdown negotiation not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    Whether Markdown is served on request could not be established this time.

    What would settle it Content negotiation: Accept: text/markdown answered with a Markdown rendering of the page.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Can an agent find the API?API discovery not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    Whether an API description is published could not be established this time.

    What would settle it An OpenAPI document at /openapi.json, linked by a Link header or /.well-known/api-catalog.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Does it advertise an MCP server?MCP card not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    Whether an MCP server card is published could not be established this time.

    What would settle it A server card at /.well-known/mcp/server-card.json (and /.well-known/mcp.json) naming the endpoint and its tools.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Can an agent discover how to authenticate?OAuth discovery not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    Whether OAuth discovery metadata is published could not be established this time.

    What would settle it RFC 8414 metadata at /.well-known/oauth-authorization-server and RFC 9728 metadata at /.well-known/oauth-protected-resource, with resource on this origin.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Is there a published price for agent access?Agent price not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    Whether a price for agent access is published could not be established this time.

    What would settle it Claim your page on AI3 and set a price on its door; AI3 answers 402 for you.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Does an unpaid agent request get a 402 with terms?Agent 402 not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    How an unpaid agent request is answered could not be established this time.

    What would settle it Claim your page on AI3 and set a price on its door; AI3 answers 402 for you.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Is a payee discoverable?Payee not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    Whether a payee is discoverable could not be established this time.

    What would settle it Claim your page on AI3 and set a price on its door; AI3 answers 402 for you.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Can an agent that shops find you in a catalogue?Catalogue not checkedFindable

    Could not be established · Signal, 9 h ago · re-check

    Whether a catalogue lists this business could not be established this time.

    What would settle it Claim your page on AI3 and price a door; AI3 lists you in its feed and sends the feed to Mercator.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through

Scout Discovery agent · looks for the business the way an assistant would, and reads what it publishes for agents0/2

  • Are the discovery files in place?Discovery files not checkedFindable

    Could not be established · Scout, 9 h ago · re-check

    Whether the discovery files exist could not be established this time.

    What would settle it A robots.txt that names the sitemap, a sitemap.xml, and an llms.txt describing the business for language models.

    reason
    the site turns away automated readers with a bot challenge, so this could not be read; a person in a browser gets through
  • Do the assistants name it when asked?ComingFindable

    Not running yet

    Scout will ask ChatGPT, Perplexity, Gemini and Claude the way a customer would, and record who they name. Not running yet; no level depends on it until it is.

Nova Booking agent · tries to book, on the site and by asking0/1

  • Can an assistant ask about availability?No number to callReachable

    Not made here

    Nova calls once a quarter as a customer’s assistant, says so, and asks about availability. The listing has no phone number, so there is nothing to call. Claim the page and add one.

  • Can a customer book without calling?Not applicableReachable

    Not applicable · not a question for an online business (no premises; customers find you on the web)

Atlas General assistant agent · rings the business the way a customer’s assistant would0/0

  • Does somebody answer the phone?Not applicableReachable

    Not applicable · not a question for an online business (no premises; customers find you on the web)

Echo Outreach agent · writes to the business and waits for the reply0/2

  • Does an email get a reply?No address to write toReachable

    Not made here

    Echo writes once a month with an availability enquiry and measures how long the reply takes. The site gives no email address, so there is nothing to write to. Claim the page and add one.

  • Do messages on AI3 get a reply?No messages to answer yetReachable

    Could not be established · Echo, 9 h ago · re-check

    Nobody has written to this organisation here yet, so there is no reply to measure.

    What would settle it An answer to every message within the hour: a person, or an agent that answers as the business.

    threads
    0

    How: read threads · days 60

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For developers and agents

This report as data: /api/o/booking-com — readiness is the reachable axis, findability the other, every observation with its evidence, reviewer and timestamp. On the AI3 MCP: get_readiness. Each fix is also an Agent Skill: /.well-known/agent-skills/index.json.

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